**# Nerihya — Store Rewards & Customer Loyalty SaaS Platform** Nerihya is a complete, commercial-grade Customer Loyalty & Store Rewards platform tailored for local retail stores, cafes, and service merchants in the UK market, paired with a consumer loyalty app. ## 🎯 Executive Summary & Core Mission Nerihya bridges local merchants and consumers through a digitized rewards ecosystem: For Consumers: Discover nearby local stores, earn loyalty points, collect digital discount vouchers, and redeem rewards effortlessly using QR codes at checkout. For Merchants (Store Owners): Manage customer loyalty rewards, scan and validate vouchers using the in-app camera, track store analytics, and subscribe to tiered SaaS plans for extended scan volume and zero transaction fees. For Platform Superadmins: Monitor platform health, Monthly Recurring Revenue (MRR), Annual Run Rate (ARR), Customer Lifetime Value (LTV), Churn, NPS satisfaction scores, and manage affiliate commission payouts.